A TREE GROWS SLOWLY BUT STEADILY. THE CIRCLES ON ITS TRUNK TELL US A STORY: NOT JUST HOW MANY YEARS HAVE PASSED, BUT HOW THEY PASSED.
A TREE HAS DEEP ROOTS IN THE SOIL WHICH FEEDS IT: THE ROOTS REPRESENT STABILITY, STRENGTH, TRADITION, CONCRETENESS. BUT A TREE ALSO HAS A FLEXIBLE CROWN THAT GROWS FREELY, KNOWING IT MUST ADAPT TO CHANGES IN THE WIND.

The history of the company from which Divanidea was born is basically the story of a tree, a small seed planted in 1965, which slowly exploded, as Munari said, throughout various seasons and changes to become a large company.

The man who planted the first seed was joined and followed by his children, up to the third generation. So the tree thrived and branched out into foreign markets, acquired new operational headquarters, took on direct distribution by developing new types of products, new materials and a new brand.

Today the company/Divanidea is a tree that touches the sky and looks beyond, towards the future, but this growth would not have been possible without its strong roots, which sink deep into the tradition of the finest Made in Italy and maintain it through a careful choice of its workforce and the quality of its materials.

50 YEARS ARE JUST A PRETEXT, A SOCIAL CONVENTION, A MERE NUMBER OF YEARS AND CIRCLES: JUST A PART OF THE STORY.
A TREE NEVER STOPS GROWING.

50 anni